CRM Manager

S.? Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking a CRM Manager to lead lifecycle strategy for the New Jersey market. This is a pivotal role focused on driving engagement, retention, and long-term player value through data-driven customer journeys and personalized, compliant marketing. S. market, from onboarding and engagement to retention and reactivation.

You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences. What You’ll Do 🚀 Develop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging).

Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation. Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics. Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.

Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions. S. regulatory standards and responsible gaming practices for New Jersey. Serve as the primary point of contact for CRM initiatives in the New Jersey region. What We’re Looking For 🎯 3+ years of CRM experience, ideally within iGaming or digital entertainment. S.

market, especially New Jersey consumer behavior and regulatory environment. , Braze, Optimove, Salesforce, or similar). Solid data analysis skills, including A/B testing, segmentation, and performance reporting. Excellent communication, stakeholder management, and organizational skills. Proactive, self-motivated, and comfortable managing projects independently. S. market. S.

digital space and shape the future of customer engagement in New Jersey, we’d love to hear from you.

Salary range $120,000 — $135,000 USD By submitting your application, you agree to our Privacy Policy.