Content Engineer

Sendbird is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs—and became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users.

We powered conversations for DoorDash, Match Group, Noom, Yahoo Sports, Rakuten, and thousands of others. We were good at what we did. Really good. We also saw it early: AI would fundamentally reshape how businesses talk to customers. The infrastructure we'd spent a decade building would become commoditized. The value would move up the stack—into intelligence, into experience, into outcomes.

We had a choice: protect what we built, or reinvent ourselves. We chose reinvention. In December 2024, we made the full strategic pivot to AI-first customer experience. By February 2025, we'd launched our AI agent for enterprise CX—built on a decade of conversation data, now with intelligence on top. ai. The name says it all. AI's real promise isn't efficiency or cost savings.

It's giving customers back something they lost—the feeling of being truly understood and cared for. Not satisfied. Delighted. ai is the AI concierge for customer experience. Most AI agents forget you the moment the conversation ends. Ours doesn't. ai builds memory over time, learns preferences, and connects context across every channel—chat, SMS, email, voice, WhatsApp—without losing the thread.

We're building AI that makes customers feel understood, seen, and remembered.

About the Role Most marketing teams are bolting AI onto a content process built for 2018. We're building one for 2026. The first is to produce excellent content and drive organic growth.

You're an SEO expert across keyword research, on-page, technical, content clusters, and measurement, and you're hungry to figure out GEO, because nobody's a GEO expert yet and the playbook is being written in real time. ai discoverable wherever buyers and LLMs research: Google, Perplexity, ChatGPT, Claude, Reddit, the podcast feeds CX leaders actually listen to.

SEO and GEO aren't checklists you run after the writing is done. They shape what gets written and how. The output is long-form posts, narratives, technical explainers, podcast prep, the occasional Reddit thread that earns its own citation. The bar is high.

Your work has to hold up in front of CX leaders running real programs at airlines, retailers, and B2B SaaS companies, and in front of our own product and engineering teams. Sloppy generalities won't survive either audience, and they won't earn citations either. The second is to build the engine that lets a small team produce work like that at volume.

Pipelines, agents, prompt libraries, retrieval layers, schemas, design systems. The connective tissue that turns one writer into a content function. ai is an AI concierge platform, and our marketing should look like it was made by people who actually believe in the technology they sell. We have the tokens. Use them.

You will join a small, high-agency team at the intersection of product, marketing, and web. ai for that same world. This role reports to the Head of Product Marketing. If you've built systems like this before, or you're excited to, you'll have a lot of room to shape the approach.

When applying, please submit one content sample (blog post or other long-form piece) that you feel expresses your ability to excel at this role. How We Work Content is an engineering discipline here. We hold quality bars, build reusable components, and design systems that let us iterate fast. The best people on this team have mastered the craft by hand.

They can write a great post from a blank page, and they use AI to multiply what one person can ship. You'll work in a stack that may include Claude, Claude Code, and other LLM-native tools for research, and building the agents that orchestrate our content workflows end-to-end. Some of the best workflows on our team started as someone's side project.

If you've built systems like this before, or you're hungry to, you'll have real room to shape the approach. What You Will Do Ship excellent content. ai's AI concierge platform, our memory and personalization, omnichannel, and Trust OS pillars, and the CX workflows they unlock.

Long-form is the core, but the engine reaches into podcast prep and pitching, Reddit and community participation, and wherever else buyers and LLMs go to form opinions. ai discoverable across Google, Perplexity, ChatGPT, Claude, and whatever comes next Be customer zero. Use our agents, our flows, our dashboards. Find what's confusing. Push on what doesn't hold up.

Your content will read like you've actually deployed AI concierge agents because you have. Stay close to the market. Our product, the CX industry, and the way buyers and the models that serve them evaluate vendors are all moving fast. Keep up. Close the loop.

Track what's working from content to traffic to pipeline across every surface, including which podcast appearances and community conversations actually move pipeline. Learn what humans and models pick up. Iterate.

About You 5+ years writing long-form for a living in content marketing, technical writing, developer advocacy, or something close. Show us work that moved something: pipeline, perception, search rankings, or all three. Deep SEO expertise. Years of doing the work: keyword research, technical SEO, on-page, content strategy, measurement.

You can spec a content cluster, audit a site, and explain why a page isn't ranking without opening a single tool. Curious and opinionated about GEO. Nobody's an expert yet. You've been paying attention, you have early hypotheses about what works, and you want to be one of the people who figures it out. Not someone who waits for a best-practices guide to drop.

Hands-on with AI tools, agents, or automation. You've deployed things, not just written about them, and you can talk through the tradeoffs you made.

You can collaborate deeply with product and engineering, ask sharp questions, and earn trust through accuracy You learn quickly and can turn new domains (a new vertical, a new product capability, a new channel) into clear, comprehensive explanations You thrive in a fast-paced environment with high agency and strong ownership You have strong opinions about which AI tools work best for what, and a library of custom prompts to back them up What we offer: We take care of the people who build the future.

Here's some of what you can expect when you join Sendbird: Medical, dental, and vision coverage, on us. Sendbird covers 100% of the premium for our employees and roughly 80% for their dependents. Generous time off. 20 days PTO, 13 company holidays, 7 sick days, 2 rest & rejuvenation days, 1 volunteer day, and your birthday off. $3,500 annual "Be Your Best Self" boost.

Spend it on anything that helps you grow. Gym memberships, therapy, books, courses, massages, and more. Parental leave for all new parents. Time to be present for the moments that matter most. 401(k) from day one. Auto-enrollment, flexible contributions, and access to Vanguard's investment platform. HSA & FSA options. Pre-tax accounts to cover healthcare, dependent care, and commuter expenses.

Life & disability coverage, fully paid. Life insurance and AD&D at 2x your salary, plus short- and long-term disability at no cost to you. Pay Transparency For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. 00.

This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

Flexible Work Policy We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule.

Please work with your manager to understand the office time requirements for your position. What diversity and inclusion mean to us There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow.

We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you. Why Sendbird We're not in maintenance mode. We're rebuilding how businesses connect with their customers using AI, and we're moving fast.

If you want to own something real, build things that matter, and work at a company that has the infrastructure, the data, and the conviction to lead this shift, this is the place. Sendbird is building the AI workforce of tomorrow, and we hire that way too. Learn more about our interview process, how we evaluate candidates, and the role AI plays along the way.