Account Executive, Ads Manager
About the role
, Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. </p> <p>From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander.
</p> <p>Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self-serve platform just entered General Availability (GA) in September 2024 and has picked up major momentum. Our Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market. We move fast, pivot quickly, and work hard.
</p> <h3> </h3> <h3>About the role</h3> <p>TV ads were once reserved for large national brands. Roku believes that it’s better for streamers, brands, and our company that all businesses have a path to advertising in streaming.
</p> <p>Below are some key roles and responsibilities:</p> <ul> <li><strong>Prospecting: </strong>Identify and target large pools potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. e.
</li> <li><strong>Outreach:</strong> Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, zoom calls, and social media. </li> <li><strong>Qualification: </strong>Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform.
</li> <li><strong>Onboarding: </strong>Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. </li> <li><strong>Nurture & Support: </strong>Cultivate relationships with top brands to encourage long-term engagement and loyalty.
Collaborate with advertisers to optimize their campaigns for better performance. Gather feedback from brands, beneficial to both advertiser growth and Roku product improvements. </li> <li><strong>Upselling:</strong> Identify opportunities for upselling additional features or services to existing advertisers.
</li> <li><strong>Reporting:</strong> Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of our platform. </li> </ul> <p>In summary, Ads Manager AE's play a pivotal role in driving customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with advertisers to maximize revenue and satisfaction.
<br>Ideal candidates will have the ability to drive advertisers’ marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics.
</p> <p> </p> <h3>What you’ll be doing</h3> <ul> <li>Prospect potential advertisers and agencies who can benefit from Roku’s solutions to grow their business</li> <li>Actively participate in all phases of the sales lifecycle including identifying and developing leads; meeting with future and existing clients; developing value propositions; and closing business</li> <li>Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential</li> <li>Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform</li> <li>Communicate effectively with advertisers, as well as internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback</li> </ul> <h3> </h3> <h3>We’re excited if you have</h3> <ul> <li>Working knowledge of digital advertising marketplace, buying models, and technology </li> <li>2+ years working in sales, growth marketing and/or a client facing role.
Bonus points for working in client-facing roles at ad networks or mobile gaming companies</li> <li>Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections</li> <li>Strength in ability to communicate value on the phone, in email, and over video demos</li> <li>Thrive when operating at scale, using data to drive operations and execution</li> <li>The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business</li> <li>Ambition for building from the ground up and seeking constant improvement for the business</li> <li>A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment</li> <li>A self-starter who’s hungry to attack new challenges that come with building a new line of business</li> <li>A growth hacker who believes in helping brands of any size grow with streaming ads</li> </ul> <h6>#LI-LS1</h6><div class="content-conclusion"><p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Our Hybrid Work Approach</strong></h3> <p>Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday.
</p> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Benefits</strong></h3> <p>Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources.
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
It's important to note that not every benefit is available in all locations or for every role. </p> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Accommodations</strong></h3> <p>Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
</p> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>The Roku Culture</strong></h3> <p>Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.
We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.
We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. </p> <p>We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea.
We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. com/roku-job-applicant-privacy-notice-for-job-applicants">Applicant Privacy Notice</a>, and understand that Roku will use your information as described in that notice.
About Roku
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